The SEO and Content Marketing course provides a comprehensive introduction to the core concepts, strategies, tools, and techniques of search engine optimization (SEO) and content marketing. This course serves as a foundation for aspiring digital marketers, growth hackers, business owners, and freelancers, equipping them with the knowledge and skills to enhance their career options in this exciting domain.
Search Engine Optimization and Content Marketing
Search Engine Optimization and Content Marketing
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: IBM Skills Network Team
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Explain the core principles of SEO and its role in digital marketing.
Implement on-page SEO techniques, including keyword research, meta description, page titles, and content optimization.
Develop effective off-page SEO strategies, including link building.
Utilize technical SEO best practices to enhance website performance and indexability.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
There are 5 modules in this course
This module provides a foundational understanding of search engine optimization (SEO), covering key concepts and ranking factors. Explore the core components of SEO—on-page, off-page, content, and technical SEO. You will also explore how search engines crawl, index, and rank websites and the best practices for optimizing web pages. This module also introduces you to Google Artificial Intelligence Optimization (AIO) and growth hacking in SEO. The module also introduces how to optimize on-page SEO elements such as keyword research, meta descriptions, page titles, and content structuring to enhance visibility on search engine results pages (SERPs). By the end of this module, you’ll be equipped with the knowledge, tools, and strategies to enhance search performance and boost website traffic.
What's included
4 videos2 readings3 assignments7 plugins
This module introduces off-page SEO and its role in improving search engine rankings. You will learn about the importance of domain authority, backlink strategies, and the impact of external signals, such as social media and online reputation, on SEO performance. The module provides practical insights into building high-quality backlinks, leveraging guest posting, and identifying authoritative sites for link-building opportunities. On completing this module, you will be equipped with the necessary foundational knowledge of off-page SEO and link-building. Further in this module, you will explore techniques of growth hacking that can be applied in off-page SEO.
What's included
3 videos1 reading2 assignments5 plugins
This module provides an in-depth understanding of technical SEO, focusing on essential concepts such as crawling, indexing, website speed, and mobile responsiveness—the key factors in enhancing user experience and search visibility. You’ll learn to conduct technical SEO audits using third-party tools, implement schema markup and rich snippets, and leverage structured data to improve content visibility. Additionally, you’ll gain knowledge of SEO analytics, learning how to interpret data from Google Search Console (GSC) and Google Analytics (GA) to make data-driven decisions that enhance SEO performance.
What's included
3 videos1 reading9 plugins
This module covers the role of content marketing as a critical component of SEO. You will explore the fundamentals of content marketing, including its role in building brand authority and engaging audiences. The module also covers content distribution strategies, marketing approaches, and best practices for creating high-quality, shareable content that improves search visibility and drives traffic. Further, this module covers techniques and methods to leverage growth hacking principles for content marketing.
What's included
2 videos1 reading8 plugins
The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
What's included
1 plugin
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Offered by
Explore more from Marketing
SkillUp EdTech
SkillUp EdTech
SkillUp EdTech
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,